"Investing some time and money in Search Engine Marketing can yield big results," says Michigan SEO expert Kai Blum. "Almost everyone who begins looking for a house starts with a Google search." Businesses that don't show up on page 1 in the search results are basically invisible, according to Blum. He urges real estate owners to invest in a long-term search marketing strategy. "There are no quick results. But if you hire an SEO professional with experience, your search results will steadily improve and your rankings will be solid for years to come." Being helpful and providing good information to potential home buyers will be rewarded with top rankings, says Blum. "Search engines love quality content."